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The importance of digital marketing in 2015
The marketing environment is constantly changing and evolving and the processes and techniques that a few years ago brought a lot of success have now lost their effect; it is vitally important to stay...
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Tips for successful SEO
It is no secret that in the modern online world, for your website to succeed, there needs to be strong SEO behind it. No matter how strong your online content is, if it cannot be found by potential...
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Promoting products through online blogs
With markets becoming more and more saturated and consumers increasingly looking to brands that connect with them on a personal level, marketers are looking for new methods of promotion every day....
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Annual ad spend to break £20bn in 2016
A recent report by the Advertising Association has revealed that, over the past year, the UK ad industry has grown at its fastest rate since 2010! With digital seemingly leading this growth the...
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Ascensor Analytics
What is Analytics? Analytics is a methodical analysis of data or statistics. This analysis looks at a wealth of data surrounding the users of your website from geographical location to demographics,...
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Dos and Don’ts of writing metadata
With 75% of users never scrolling past the first page of Google search results, the importance of your site creating and maintaining a strong position within SERPs is crucial. While it’s true that,...
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Marketing for Beginners: 10 Marketing Problems and How to Avoid Them
Marketing can be daunting and sometimes you don’t know where to start but our top 10 problems can help you avoid what not to do. 10- Lack of Initial Research Fail to prepare, prepare to fail....
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10 Reasons Why Email Marketing Is Right for Your Businesses
The best way to grow any business is to build relationships; these relationships require you to contact your customers on a regular basis to build trust. Email marketing can be an integral part of a...
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The Importance of Analytics
If you’ve worked in any kind of digital or marketing agency, the chances are you’ve probably heard of Analytics. It is the single most important element of marketing online, it allows you to make...
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Email Marketing – Why You Need To Do It, FAST!
Email Marketing is an essential tool for any business to use and best of all – it’s FREE! There are over 3.9 billion active email accounts with 91% of consumers checking their email accounts daily. If...
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5 Tips on Writing Content for a Mobile Audience
With over 50% of internet shopping research set to be done through mobile devices this year can you as a website owner really afford not to mobilise your content? Not all of us have the writing...
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What is Google Instant?
Google Instant is essentially a predictive search, you begin to type what you’re searching for and Google predicts what you’re going to search for and begins showing you results. If these results are...
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How to Create a Call to Action
How do you create a more engaging website? How do you make it easier to guide any website users to the areas of the site that you want them to visit? Call-to-action website buttons are a brilliant way...
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10 Reasons Your Business should Use Social Media
Social media is an invaluable tool for businesses, small or large. Costs are extremely low and if you use it in the right way it begins to gather its own momentum without you having to continue to...
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How Will Google’s Local Update Affect Your Search Results?
Google has changed the way it ranks local businesses forever. Since August 6th, Google has updated the interface of how local business are displayed. It has reduced the number of businesses displayed...
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Three Ecommerce Trends to Watch in 2015
In this ever changing industry you need to be one step ahead, so as we’re halfway through the year we’ve compiled a list of our top three ecommerce trends to follow for the rest of 2015. Mobile...
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How to use Instagram for your Business
So, you’ve discovered Instagram and now you want to know how it can help your business. The photo sharing app can be a fundamental addition to a small or large business alike; it is one of the most...
View ArticleBrighton up your website with seasonal effects!
http://www.ascensor.co.uk/blog/wp-content/uploads/2015/11/witches.mp4 Put a smile on your visitors’ faces by adding some seasonal personality to your website design. There are many ways to spruce up...
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Strategic Digital Marketing funding is here!
The opportunities to grow your business online are huge, but so is the competition. Websites that aren’t marketed in some way will generally not attract the visitors that you need to become an online...
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